Merry AI Xmas
We created our festive charity cards featuring AI generated unique designs.
Mrs Claus Skiing
In the desert
Merry Xmas
1,785
Christmas cards were sent
£1,785
Was donated to Crisis
59
People helped off the streets.
At House 337 this Xmas we leveraged AI to create festive charity cards with unique designs. For each card sent, we donated £1 to Crisis to support people in finding a secure home.
How does it work?
To create a card, we asked users to enter the name of the person they wanted to send a card to and prompt our AI generator with three words - such as Mrs Claus, Skiing, Desert.
The festive generator utilised three levels of AI tools - moderation, image generation and large language models - specifically, DALL-E 3 and GPT-4. The unique card design and festive greeting is generated, optimised and can be shared via a link to the recipient, who can then make one and send it on, spreading the giving.
Why AI Christmas cards?
In 2023, we called on other agencies and companies to be aware of their own use of AI with the launch of their AI Ethical Guidelines. As a creative collective, we believe AI can take human creativity to another level, but we understand the risks and are committed to helping our clients use it responsibly. Our festive cards are a symbol of our commitment - a small example of how we can use AI in a safe and positive way.
Why Crisis?
On any given night, 1 in 100 households in England are experiencing the worst forms of homelessness. Overall core homelessness in 2024 will be a fifth higher than 2020 levels. Current drivers of these increases include inflation squeezing real incomes, increasing poverty, rising private rents and evictions. 157,640 families were homeless in 2022/2023, 12.1% higher than before Covid. The latest rough sleeping figures showed that rough sleeping is also on the rise.
Crisis works to help people out of homelessness and campaigns for the changes needed to solve it. We hope donations from our AI card campaign can help to take a step in this direction.
