How AI is Changing Financial Services
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Simply put, AI refers to the capability of a machine or a computer to process information, learn, and make decisions or predictions that would typically require human intelligence. One of the most powerful ways to engage with this technology is through Conversational AI, which enables machines to understand, interpret, and respond to natural human language. Conversational AI powers chatbots, and helps deliver answers to the questions and searches that customers conduct with their voices. Within an organisation, it’s the technology that fuels Agent Assist and other internal support operations.
UK customers are accepting and adopting conversational AI as part of their everyday lives. Even those over the age of 65 are familiar with voice-activated technology. In fact, a sizable percentage of every age group report using it at least 2-3 times per week, ranging from 75% of 55-64 year olds to 84% of 35-44 year olds.
In the same study, 35–44-year-olds also report…
There was no doubt that the role of AI in media and advertising was going to be a hot topic at Cannes this year. But quite the level of chatter we saw coming off the Croissette proves this really is the topic of the year for our industry. Quite simply, how could – and should – AI shape the work that we do?
The Voice Consumer Index 2023, from Vixen Labs and Delineate, revealed that more than 60% of people use voice assistants (Amazon Alexa, Google Assistant or Siri) in the UK and US. This means there are plenty of ways in which brands can and should satisfy customer needs via voice.
Imagine a world in which you never have to press 1, trawl through webpage loops, or watch a bot type out “I’m sorry, I don’t understand” ever again.
