Love Stories: Creating Meaningful Connections Between Brands and Agencies
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Jean de la Fontaine
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House 337 Chief Growth Officer, Lucy, joined the panel at Entourage’s recent event, “Love Stories: Creating Meaningful Connections Between Brands and Agencies” to share our approach to new business, and our belief that business relationships, like any meaningful connection, are built on genuine interest, shared energy, and thoughtful interactions.
In Lucy’s words, “It’s a privilege to forge new relationships with brilliant brands. We’re on a mission internally to make more people feel like new business is their business. New business shapes the future of our company, and we want everyone at House to be a part of that.”
A majority of consumers are willing to pay a premium for sustainable products. But while people are prepared to pay up to 12% extra, the reality is that these products cost on average 75% more than standard goods. This ‘green gap’ cuts out a large group of customers who can’t afford to shop ethically.
