Sky Net Zero by 2030
An experience that expresses an enduring truth that sets the brand apart.
In 2020, Sky launched its company-wide effort to contribute to a low carbon economy and inspire positive change for the planet. Backed by Sky’s science-based target to reduce absolute Scope 1, 2 and 3 GHG emissions by 50% by 2030 from a 2018 base year.
We partnered with Sky to create the Sky Zero brand, a verbal and visual identity designed to help Sky deliver on its environmental impact programme internally and externally.
Through our design process, we discovered the simple, truthful fact that achieving ambitious emission reduction goals is all about balance.
Release less, absorb more. This pure thought helped us craft the powerful and robust brand language: Expressions of balance.
An expression that can be brought to life across every touchpoint through a cohesive visual, verbal, and behavioural brand system, creating a simple, powerful living brand identity for the next decade of Sky Zero.
