Absolute Collagen Win
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Jean de la Fontaine
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Absolute Collagen, the award-winning UK liquid collagen supplement, has appointed us to create a new creative strategy and brand platform for the brand.
The brief is to continue the brand’s growth trajectory that, to date, has been driven by strong conversion to purchase and highly effective performance marketing. Since starting Absolute Collagen in 2017, the business has grown almost 165% and their turnover in 2023 was c. £23 million. The brand has won numerous awards for its products, including the Woman and Home beauty awards and the Glamour Wellness Award for Best Supplement. Absolute Collagen’s growth targets for FY25 are ambitious and require high levels of new customer recruitment and retention with further plans to expand into new markets such as the USA.
The collagen supplement category is growing more competitive and remains dominated by similar product formats communicating similar benefits and using similar creative communications.
Absolute Collagen will work with our team to grow the brand’s collagen supplement and skincare range by drawing people into the category and increasing brand awareness. The marketing comms will look to evolve the brand and bring to life its benefits and distinctive proposition.
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