What Customers Want From Premium Brands In 2024
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Jean de la Fontaine
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New demands on luxury have not just reshaped the luxury landscape, they’re transforming luxury itself. Even the notion of exclusivity is being rethought – factors like inclusivity, timeless appeal, and personalisation are being employed to meet the diverse tastes of their clientele. Luxury brands are now even more likely to offer limited editions, collaborations and personalised services, each enhancing their own sense of uniqueness and the customer’s desire for individuality.
Sure, the old criteria – craft, quality, elegance and comfort – are still important, but rather than customers having to strive to discover and achieve luxury, luxury is now having to work harder to get an audience(with an exponentially expanding number of choices) to
buy into it.
The future of every luxury brand will be built on respect –for the people who make it, for the environment, and for a new audience’s sensibilities and desires.
Our new report explores what customers want from premium brands in 2024 and the new demands that have reshaped the luxury environment.
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