Building Brand Fandom
.png)
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Block quote adsfkljlsk;fjl;skjflksajflskjflkfjskfjslakfja;lskfjasfkja;lskfjsl;afkj
salfjkslfkjslfkjslfkjsl;fkjsfl;ksjfljskflfkj
ljlkjslkajas;ldkfjalsdkfja;lsdfjk
Jean de la Fontaine
Ordered list
Unordered list
Bold text
Emphasis
Superscript
Subscript
Let’s face it – having customers just isn’t enough anymore. What brands really need are fans. And not just any fans – the kind who’ll queue in virtual lines for your product, defend you online, and wear your logo with pride.
This was the conversation that packed the room at our recent event on sport and fandom. Marketing Week’s Molly Innes moderated a fascinating panel featuring four brand-building powerhouses: Jo Waddington (Founder and CEO, StyleSwap), Priya Kohli (Global Digital Growth Director, Adidas), Sam Daniels (Head of Brand Marketing, Xero), and Michael Gittins (Head of Data Science & Insight, Everton FC).
Despite coming from very different sectors, a clear theme emerged – emotional connection trumps transactional loyalty.
Download our key takeaways document to find out what we learned.
Frank Lawley our Commercial Director, and Scott Somerville, Director of External Affairs at E.ON UK, spoke to SportsPro recently about how E.ON’s Sport For Good initiative is creating lasting impact.
Sponsoring sports properties has never been more popular, given the attention and fanbases teams can call upon. With insight from House 337 and its executive strategy director Henry Nash, SportsPro explains the five pitfalls brands and teams should avoid when devising a partnership.
