THE SPORT OF IMPACT
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Jean de la Fontaine
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Unlock the insights from our industry research and exclusive roundtable event that brought together industry leaders from Women's Rugby World Cup, European Tour, British Triathlon, E.ON, Greene King and more to explore the evolving role of sports in driving social impact and why the real trophies of the future will be fought for off the playing fields.
What You'll Discover in This Report:
1. Strategic Social Impact: Learn how to develop focused, influential social initiatives that amplify your brand and meet commercial objectives.
2. Balancing Risk and Reward: Gain insights on navigating the challenges of taking stands on social issues while maximising positive outcomes.
3. Purpose-Led Partnerships: Explore innovative approaches to sponsorships and collaborations that create mutual benefit and lasting impact.
4. Long-Term Vision in a Short-Term World: Discover how to balance immediate business needs with sustained social impact efforts.
5. Beyond Traditional Boundaries: Learn how sports organisations are expanding into new cultural spaces to increase their influence and reach.
6. Global Impact with Local Sensitivity: Understand how to adapt social initiatives for different cultural contexts while maintaining a consistent message.
This report challenges the notion that social impact is merely an obligation or a way to attract a Gen Z audience. Instead, it reveals how strategic community engagement can enhance brand loyalty, open new commercial avenues, and position sports organisations as powerful forces for good in society.Add your details below to get first access to the report, once it's available and join us in redefining success both on and off the playing field.
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